廿载华章，待君共谱。值此威廉希尔williamhill二十周年院庆之际，我们诚邀全球校友、师生与社会贤达，执笔绘梦，共同设计院庆标识。
让我们以方寸之间的艺术，铭刻这段时光淬炼的荣耀，共启下一程的华彩序章！
Let's craft the next chapter together! As the Sino-British College (SBC) of the University of Shanghai for Science and Technology (USST) approaches its 20th anniversary in 2026, we cordially invite our global alumni, students, faculty, staff, and the general public to join us in designing a distinctive visual identity for this milestone celebration.
Through the art of design, let us immortalize the glory forged over two decades and together inaugurate the next splendid chapter for SBC!
一、活动主题 Theme
征集威廉希尔williamhill20周年院庆视觉识别系统（VI）设计方案
Call for Entries: Visual Identity (VI) Design for the 20th Anniversary of the Sino-British College, USST
二、主办方 Organiser
威廉希尔williamhill
The Sino-British College, USST
有关威廉希尔williamhill的更多信息，请访问学院官网：
For more information, please visit: www.sbcen.usst.edu.cn
三、征集对象 Eligibility
面向威廉希尔williamhill全体师生、海内外校友及社会各界人士，诚邀大家踊跃参与，共同见证学院高质量发展新篇章。
The competition is open to all students, faculty, staff, and alumni of SBC, as well as the general public. We warmly invite all interested individuals to participate and join us in celebrating this new chapter of excellence for the college.
四、投稿时间 Deadline
截止时间：2026年2月28日17:00（北京时间）
Submission Deadline: February 28, 2026, 17:00 (China Standard Time). Late submissions will not be considered.
五、稿件要求 Requirements
1. 威廉希尔williamhill20周年院庆视觉识别系统（VI）设计方案应融入学院标识（Logo），确保其具有高度的品牌延续性与识别度。
To maintain brand consistency, submitted designs must incorporate the letters SBC as featured in our current logo.
2. 作品须兼具深刻的历史内涵、鲜明的时代特征与丰富的中英两国文化象征，形象突出，富有独特的艺术创意和强烈的视觉感染力。
Entries should reflect profound historical significance, distinct contemporary characteristics, and rich cultural symbolism representative of both China and the UK. Designs should be striking, artistically creative, and visually compelling.
3. 设计中所使用的任何文字，应当以中英双语呈现。
Any text used in the design should be presented in both Chinese and English.
4. 入围作品应能体现学院的愿景、使命和育人理念，并彰显其在中英合作办学中的紧密联系。
Shortlisted designs should embody the College's vision, mission, educational philosophy, and highlight its strong collaborative ties in China and UK education.
5. 设计必须满足实际应用需求，确保在线上线下各类宣传及印刷品中都能清晰、有效地复制与展示。
The design must be practical for various applications, ensuring clear and effective reproduction and display across both digital and print media, including promotional materials and souvenirs.
6. 稿件形式：学院20周年Logo设计作品需提供A4规格黑白稿、A4规格彩色稿（注明CMYK色值）及电子稿件（AI、EPS等矢量格式；或者TIF、PSD格式分层文件，分辨率600*600dpi以上），并附以设计理念说明或内涵注释（不超过300字）。
Format Requirements: Submitted entries for the SBC 20th Anniversary logo must include: An A4 size black and white version; An A4 size color version (indicating CMYK color values); An electronic version (in vector formats such as AI or EPS, or layered file formats such as TIF or PSD with a resolution of 600 x 600 dpi or higher); A design concept description or explanatory notes (maximum 300 words) submitted via the entry form.
六、投稿方式 Submission
请将设计作品与文件打包后发送至pr-mkt@sbc.usst.edu.cn，邮件主题请使用“威廉希尔williamhill20周年院庆视觉识别系统设计征集”，并请在邮件中注明您的姓名、单位及联系电话，方便我们与您联系。若压缩文件超过10M，请勿以附件形式发送，应使用云盘等生成分享链接，并将该链接置于邮件正文中。
Please package your design work and relevant files and email them to the Public Relations and Marketing Department at pr-mkt@sbc.usst.edu.cn. Use the email subject line: SBC 20th Anniversary VI Design Submission. Please include your name, affiliation/organization, and contact number in the email. If the compressed file exceeds 10MB, please do not send it as an attachment; instead, use a cloud storage service to generate a shareable link and include the link in your email.
七、评选与奖励 Awards
威廉希尔williamhill将组建专家评审委员会，对入围及获奖作品进行评定。本次活动设立一等奖1名、二等奖2名、三等奖3名，授予获奖证书及奖励。所有获奖作品将于学院官方媒介予以公示。
SBC will convene an expert panel to evaluate entries and select the finalists and winners. The competition awards include: One (1) First Prize, Two (2) Second Prizes, and Three (3) Third Prizes. Winners will receive a certificate and an award. All winning designs will be announced publicly via the College's official channels.
八、知识产权申明 Copyrights
1. 所有投稿作品必须为原创、未公开发表之作，严禁任何形式的抄袭或侵犯第三方知识产权的行为。一经发现违规，学院将立即取消其参评资格，且由此产生的一切法律责任由投稿者自行承担。
All submissions must be original, unpublished works. Any form of plagiarism or infringement of third-party intellectual property rights is strictly prohibited. Entries found to violate this rule will be disqualified, and the submitter shall bear all legal liabilities arising therefrom.
2. 获奖作品的所有著作权及相关权益均归威廉希尔williamhill所有。学院享有对作品进行修改并无偿用于学院宣传（包括20周年活动）的永久权利。任何个人（含投稿者）和组织未经威廉希尔williamhill书面同意，无权使用。
The complete copyright and all related rights to the award-winning works will belong exclusively to the Sino-British College, USST. The College holds the permanent right to modify the winning designs and use them freely for its promotional purposes (including for the 20th-anniversary activities). No individual (including the submitters) or organization may use these works without the written consent of the Sino-British College, USST.
3. 所有投稿者请妥善保管作品底稿。主办方对投稿过程中可能发生的损毁或遗失不承担任何责任。
All submitters should retain copies of their original work. The Organizer shall not be held responsible for any damage or loss of entries during the submission process.
4. 参与本次征集活动即视为投稿者已充分知悉、理解并接受本声明的全部内容。
By participating in this competition, submitters acknowledge that they have fully read, understood, and accepted all the terms and conditions outlined in this announcement.
5. 威廉希尔williamhill保留对本次活动及相关条款的最终解释权。
The Sino-British College, USST reserves the right of final interpretation of all rules and details pertaining to this event and the right to adjust or cancel the event based on actual circumstances.
如您有任何疑问，敬请联系学院公共关系与市场部，邮箱：pr-mkt@sbc.usst.edu.cn
Should you have any questions, please feel free to contact the Public Relations & Marketing Department at pr-mkt@sbc.usst.edu.cn.
